New York-based writer & copywriter.

Currently making things at: FREELANCE

Work with me

What I do best

Skills

Copywriting (Ad)

Journalism

Content strategy

Audience strategy, development
& interviews

Practice areas

Marketing & Advertising

Branded social plaforms

Features & Profiles

Editorial & News

My approach

Data-driven

II combine creativity with data-driven insights to ensure my words don’t just sound good — they are anchored in clarity and strategy. I’ll work with you to craft copy that boosts engagement, increases conversions, and strengthens brand loyalty.

Copy shape-shifter

I write both ad copy and editorial. Need a 2,000-word article —I’m for you. Want 20 taglines in 20 minutes — You got it. Need a messaging strategy for your social media channels and someone to post daily to deliver on that strategy — Look no further.

Hidden gem hunter

My curiosity helps me identify your most valuable, differentiated narratives — the hidden gems — which are essential for successful brands and publications. I find your most unexpected and strategically relevant themes and communicate them to the people who matter most.

  • 8 years of writing experience

    Across advertising & editorial industries

  • Copy shape-shifter

    Skillfully juggles diverse styles, goals, & media types

  • Brand builder

    Lead brand messaging, personality, & content strategy for 4 startups 


Crafting a brand voice for Skin by HC


Skin by HC is a startup wellness brand. The brand needed a strong brand personality, content strategy, and voice and tone guidelines. With no existing guidelines, I worked directly with the founder to build the brand’s tone, style, and messaging from scratch. We focused on creating an easygoing, sophisticated, and educational brand voice, highlighting global wellness practices.

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Case Studies

Tech stack education made easy

TechWarriors is a UK startup offering tech education for businesses. Their strategic goal was to establish the organization as a thought leader. TechWarriors also needed to expand its educational content library. I led the creation of the content strategy and content plan, as well as wrote scripts, directed voice-over, and led teams in the creation of 200+ short-form educational videos, and developed corporate onboarding materials.

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Building visibility for changemakers

At No. 29 Communications, a PR firm, I worked as an Account Manager/Strategist. In this role, I secured top-tier media placements for sustainability-focused clients like Rothy’s and ReFED, as well as strengthened No 29’s brand awareness and share of voice in the marketplace. My role included content strategy, pitching. and copyediting articles for major media outlets. I also created award applications that led to wins with Fast Company and Good Housekeeping.

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Get in touch!

Schedule a free 1:1 meeting me to discuss your writing and creative needs.

Schedule with me